Friday, December 4, 2009

Gibson Guitar to Unleash the the Gibson Dusk Tiger on 8 December 2009



The third generation of Gibson Robot Technologies will be introduced on 8 December 2009 (Singapore time) at only 200 retail sites worldwide. There will be a limited run of only 1000 units produced. There will be 200 store sites – 100 in the USA and 100 in international markets. Each store will receive 5 units. No more will be manufactured or sold.

Last year Gibson introduced the Dark Fire guitar, which followed the first generation Robot Guitar. This single model was hugely successful, with most stores worldwide selling out of the instrument in one day with a worldwide stock out in two days.

The Dark Fire’s ambitious level of innovation, however, caused enormous problems in manufacturing and some issues making it to the field. Gibson stopped producing the Dark Fire after approximately 100 reached consumers and initiated a complete redesign. The great difficulty of this very high-tech guitar has only allowed about 500 units to be made in 2009 with a possibility of 1000 more being shipped by the end of the year. Virtually all of these instruments are sold, and Gibson does not intend to produce this model again.

The Dark Fire introduced three significant innovations, all of which are incorporated into the Dusk Tiger:

1. The Robot 2 tuning system, which increased both the accuracy and speed of auto tuning.

2. Chameleon Tone Technology, which allowed the guitar to achieve all the classic guitar tones, with 7 classic tones immediately available.

3. The first guitar that came as a complete system to harness the power of a computer recording environment, as well as computerized live settings.

Throughout the year Gibson’s R&D labs have been working on taking the technology introduced in the Dark Fire instruments to an entirely new level of performance and ease of use. The Dusk Tiger guitar will have all three of the above features in a newly enhanced version at a more affordable price!

Enormous capability and options often come at the price of having to learn how to use the many features. Gibson’s breakthrough Dark Fire introduced a full color matrix Master Control Knob to allow the player to harness the power with guitar-like movements. The guitar also enhanced the pickup toggle switch to serve as a blend control allowing the mixing of a piezo pickup with the traditional pickups. These controls allowed the player dozens of unique sounds as well as many traditional sounds, all in pure high definition analog.

For more info, visit: www.gibson.com

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